In the business landscape it is easy to get caught up in the whirlwind of work and responsibilities and forget to find a balance between work and personal life. This is especially true for business travellers, who often spend long hours away from home. The concept of bleisure, however, has introduced the practice of combining business travel with personal time. People now have the opportunity to extend a business trip by a few days or even a week to explore the destination, while also organising business meetings around leisure activities, such as a golf tournament or a wine-tasting tour.
The Benefits of Bleisure Travel
As more and more people are seeking to have a more balanced and fulfilling lifestyle, bleisure travel has been growing in popularity in recent years. Flexible work arrangements, the rise of the millennial workforce, and the growing demand for cultural experiences over material possessions are some of the factors that contributed to this rise. In 2022, the global bleisure travel market was valued at $315.3 billion, and it is projected to reach $731.4 billion by 2032.
Bleisure travel isn’t just about ticking off destinations on a map; it’s about embracing the essence of a place, its culture, its people, and its unique spirit. It’s about creating unforgettable memories that extend far beyond the confines of a boardroom or a conference hall. Bleisure travellers often find themselves picking up a few phrases in the local language, enhancing their communication skills and deepening their cultural understanding.
The rise of remote work and flexible work arrangements have also contributed to the growth of bleisure travel. Employees can easily stay connected with their work while exploring new destinations and engaging in leisure activities.
Employees are faced with a unique opportunity to combine business with leisure, providing a break from work and allowing them to recharge their batteries and experience new cultures while also being productive. By incorporating leisure activities into their travel plans, employees can feel more motivated, engaged, and satisfied with their work. Additionally, it can expand their personal horizons and enhance their overall well-being.
It can also be a powerful tool for businesses to attract and retain top talent, as employees increasingly value employers who offer flexible work arrangements and opportunities for personal growth. Businesses can boost employee morale, increase productivity, and reduce absenteeism, while also being a hub that fosters a more positive and engaging company culture.
Bleisure travel not only offers benefits for employees and businesses but also brings positive environmental impacts. By combining business travel with leisure activities, employees can minimise their carbon footprint by staying in one place for a longer period of time. It can also encourage employees to explore local attractions and experiences, supporting local businesses and communities, which contributes to sustainable tourism practices.
Tips for Planning a Bleisure Trip
The most important aspect of planning a bleisure trip is selecting a destination that aligns with your personal interests and preferences. Consider your hobbies, passions, and desired experiences when choosing a location. Whether you’re drawn to vibrant cities, serene landscapes, or cultural hotspots, ensure the destination offers activities and attractions that cater to your tastes.
Both you and your supervisor should agree with your intention to extend your business trip for leisure purposes. Explain the benefits of bleisure travel and how it can help you learn about different cultures and perspectives. Opportunities to engage in local activities, such as cooking classes or dance workshops, can lead to the acquisition of new skills and hobbies that might be useful at the workplace too.
When it comes to accommodation, it’s best to select an option that caters to your needs and preferences. Although some companies might cover the costs of return flights, they might not cover the accommodation for the extra travel time. On websites such as the online travel company Opodo, you can find plenty of deals catered to your specific needs. If you prefer a hotel, choose one that offers amenities like a comfortable workspace, Wi-Fi access, and proximity to your business meetings.
Transportation is yet another important aspect to keep in mind. Consider factors like travel time, cost, convenience, and personal preferences. If your employer isn’t willing to pay for transportation, book your flights early to secure the best rates. For local transportation, research the availability of public transportation options or consider renting a car for greater flexibility.
There are plenty of countries and cities that can accommodate both your crave for exploration and your commitment to work. Gain insights into Italy’s culinary heritage by taking a hands-on cooking class or engage in team-building exercises amidst the majestic Swiss Alps, fostering collaboration and creativity in a picturesque setting.
Bleisure travel is a positive trend that is having a number of benefits for individuals, businesses, and society as a whole. By combining business and leisure, bleisure travellers are able to achieve a more balanced and fulfilling lifestyle while also contributing to a more peaceful and harmonious world.