Chai Eamsiri is the new CEO of Thai Airways, a flag carrier airline of Thailand. He was appointed to the position in 2021 and is responsible for leading the company’s operations and strategy.
Eamsiri has over 30 years of experience in the aviation industry, having previously held leadership positions at various airlines and airports in Thailand. Prior to his appointment as CEO of Thai Airways, he served as the Executive Vice President of Operations at Bangkok Airways.
Eamsiri’s main focus as CEO is on restructuring the airline and returning it to profitability. This includes implementing cost-saving measures, improving efficiency, and enhancing the customer experience. He also plans to expand the airline’s route network and strengthen its partnerships with other airlines.
In addition to his role as CEO, Eamsiri is also a member of the Board of Directors of the Airports of Thailand and the Board of Directors of the International Air Transport Association (IATA).
Eamsiri holds a Bachelor’s degree in Aeronautical Engineering from the King Mongkut’s Institute of Technology Ladkrabang and a Master’s degree in Business Administration from Chulalongkorn University.
Overall Chai Eamsiri is seen as a seasoned industry veteran with a wealth of experience and knowledge in the aviation industry and is expected to play a key role in driving the company’s growth and success in the coming years.
Eamsiri’s appointment as CEO of Thai Airways comes at a crucial time for the airline. The company has been facing financial difficulties in recent years, due to a combination of factors such as high fuel costs, intense competition, and the impact of the COVID-19 pandemic. As a result, the airline has been seeking government support to help restructure its operations and return to profitability.
One of Eamsiri’s main priorities as CEO is to streamline the airline’s operations and reduce costs. This includes implementing measures such as cutting unprofitable routes, reducing staff numbers, and optimizing aircraft utilization. Eamsiri is also working to improve the efficiency of the airline’s ground and in-flight operations, in order to enhance the customer experience and boost revenue.
In addition to cost-saving measures, Eamsiri is also focusing on expanding the airline’s route network and strengthening its partnerships with other airlines. This includes exploring new destinations, particularly in Asia and Europe, as well as forming codeshare agreements and joint ventures with other carriers. These efforts are aimed at increasing the airline’s market share and boosting its competitiveness.
Another important aspect of Eamsiri’s strategy as CEO is to invest in new technologies and digitalization, in order to improve the airline’s operational efficiency and customer experience. This includes implementing new systems for booking, check-in, and baggage handling, as well as investing in digital marketing and social media campaigns.
Eamsiri’s leadership and strategic vision are seen as key factors in Thai Airways’ ability to overcome its current challenges and return to profitability. His extensive experience in the aviation industry and his knowledge of the Thai market are expected to be valuable assets as he navigates the company through the current crisis and positions it for long-term success